In the movies, all it takes to crack the in-crowd is one savvy make-over. If only it were so easy. In a consumer landscape where every crowd is the in-crowd — and the mass market made of many in-crowds — marketers need to shape-shift constantly, and hock their wares one niche at a time.
In...
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In the spirit of beneficial evangelism, Kyra Reed is all about the blog. She preaches that the blog is the way of the future (of marketing and doing business) in this world of social networking sites, file sharing all all that other user-created content stuff.
If you have anything to market or sell, this book...
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