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Zocalo Review: No Size Fits All

In the movies, all it takes to crack the in-crowd is one savvy make-over. If only it were so easy. In a consumer landscape where every crowd is the in-crowd — and the mass market made of many in-crowds — marketers need to shape-shift constantly, and hock their wares one niche at a time. In No Size Fits All, Tom… Read more →